来到一个新环境，认识了一些新朋友。大家互相的自我介绍了一番，没过两天，再次见面了你是不是也不太记得对方姓谁名啥了呢?

　　为什么我们老是记不住别人的名字呢?不要困惑啦，其实不是只有你记不住别人的名字。据研究显示，姓名里面拥有独特的东西，令它们难以被回忆起来。所以，能够见一面就记住你名字的人已经是很厉害了。

　　There's little doubt that people's names are hard to remember. No, it's not just you, research suggests there's something unusual about names which makes them particularly tricky to recall. Indeed some researchers suggest that people's given names are the most difficult of all words to learn.

　　One study gave participants fake names and biographies to study. Then they were tested on what they could remember. Here are the percentages for different pieces of information that were recalled:

　　Jobs: 69% 职业 69%

　　Hobbies: 68% 爱好 68%

　　Home towns: 62% 家乡 62%

　　First names: 31% 名字 31%

　　Last names: 30% 姓氏 30%

　　So names are more difficult to remember than what people do, what their hobbies are and where they come from. And, you won't be surprised to hear, as we age, most of us get even worse at remembering names.

　　But, why?

　　All kinds of theories have been put forward. One is that lots of us have the same names. People guess that common first names like 'John' and surnames like 'Smith' are more difficult to remember because, on our minds, one John Smith interferes with another.

　　Counter-intuitively, though, some research suggests common names are easier to recall than unusual names. Other research suggests the opposite so it's not exactly clear what is going on.

　　What's in a name?

　　The most popular explanation in the research is that names are essentially arbitrary and meaningless.

　　For most of us our names give away few clues about our appearance, our personalities or anything about us, except maybe a rough age, ethnicity, social class and whether our parents were celebrities (hello 'Moon Unit', 'Tu Morrow' and 'Moxie Crimefighter'—yes, all real names of celebrity offspring).

　　If, for example, I was called 'The Pink Panther', and I happened to look like a pink panther, you'd almost certainly find it easy to remember my name.

　　Meaning is the key: we seem to find it difficult to remember names because they have weak semantic hooks. Oddly we find it easier to remember that a person is a potter, i.e. makes pots, than if their surname is actually Potter. We automatically treat names as meaningless, even if they have meaning.

　　Perhaps it's because we get so used to the lack of association between a person's name and what they do, or much else about them. 'Dave' could just as easily be a serial murderer as a quantity surveyor. In fact it's surprising if we meet, say, a Miranda Brain and she turns out to be a neurosurgeon.

　　That's why one common trick for remembering names is to force yourself to make some kind of memorable association in your mind. It's also probably why nicknames are better remembered than given names: they have more meaning because people acquire them for particular traits or events.

　　So, the next time you are beating yourself up for forgetting a name,don't worry, it's perfectly normal. Just be kind to others and keep reminding them what your name is. And when someone forgets your name, console yourself with Shakespeare:

　　"What's in a name? That which we call a rose. By any other name would smell as sweet."