Some people think advertising may have positive economic effects. Others think it has negative social effects because individuals are not satisfied with who they are and what they have. Discuss both views and give your opinion. (2021年5月29日雅思真题)

　　【 本题重复2017年4月22日原题】

　　广告话题，已经很久没有出现了，但纵观雅思考试，广告话题很常见，属于高危话题之一、与“广告”相关的常见考题有：

　　食品广告是否应该和香烟广告一样被禁止？

　　广告是否影响到人们的思维方式，产生负面作用？

　　用户会受广告影响吗？如何保护用户不受广告影响？

　　广告旨在增加产品销售数量，而不是推广其质量。你觉得这个说法有道理吗？

　　广告让我们变得相同，从而失去个性，你同意吗？

　　广告到处都是，极大影响了我们的生活。那么，广告的积极作用多，还是消极作用多？

　　针对孩子的广告应该禁止吗？

　　面对广告话题，老师总结出了以下观点，大家可以参考。

　　Ø 广告可传递信息（informative)

　　Ø 广告鼓励人们消费，有利于社会经济发展

　　Ø 而且设计美观，可以给我们的生活增添亮色，具有美学效果（aesthetic value)

　　Ø 广告往往夸大其辞（exaggerating），误导性强（misleading），从而让消费者上当受骗。

　　Ø 广告往往通过各种方式制造消费欲望，让消费者花钱购买很多不必要的商品（buy things they do not really need），从而引发一系列社会问题(social problems)。

　　Ø 广告往往显示社会差异，容易让人失去心理平衡。

　　本次考试对广告的影响加以了具体限定，给出了两个观点要求学生加以讨论：广告有利于经济发展，同时广告会引起人们对自己的现状不满足从而产生消极的社会问题。首先，广告鼓励人们消费，刺激人们的消费欲望，的确有利于社会的经济发展。其次，广告常常宣传一些gao档消费产品，让很多人产生渴望，从而对自己的生活现状不满足，产生不幸福的感觉，为了追求广告宣传的产品，有些人甚至会铤而走险，走上犯罪的道路。结论是：广告的确是有必要的，但要限制误导性的广告，同时用户也应该积极调整心态，尽量避免受到广告负面影响。

　　附：原创高分范文

　　Nowadays we cannot go anywhere without seeing advertisements of one kind or another. The penetration of advertising into our life has gone so far that sometimes we even feel amazed by its ubiquity. Advertising is, of course, very useful, informing us about what to buy and where to buy, but it also brings about negative social effects.

　　With attractive designs and images, advertising, on top of being informative, tries to persuade people to spend money on the commodities or services it promotes. This is important to the economic development of a country. As a matter of fact, we can even find a strong association between the strength of a country’s economy and the visibility of its advertising. The reason is that advertising encourages people to consume, and consumption, as our economics textbooks would tell us, is key to the economic development.

　　However, advertising may also have some negative impacts on the society. For one thing, advertising may make us less satisfied with what we possess and leave us craving hopelessly for what we do not. I still remember a few days ago when walking in front of a supermarket, I saw how a little girl, with her eyes glued to an advertising board, pestered her mother for the expensive toy on it that her mother apparently could not afford. Advertising, then, may create excessive desire in our heart and make us unhappy. For another, lured by the promises of advertising, some people may choose to commit crimes, which then causes a lot of social problems. A government official, for instance, may take bribery to buy an expensive lakeside house because the advertising says the luxury of living there is superb.

　　In my view, advertising is necessary in our economic life and therefore, it should not be banned. Yet those misleading advertisements ought to be well kept in check, and individuals should try their best to stay far away from the negative effects of advertising.

       更多关于雅思考试的个性化问题敬请咨询新航道官网